HeyGen makes polished avatar videos for business: presentations, translations, training. UGC-style is one template among many. If the whole point is a video that belongs on TikTok, here is the tool built only for that.
Free credits. No card.
Maya, made for a vertical feed
HeyGen is excellent at what it was built for, which is corporate video with a presenter. People searching for an alternative usually made one UGC-style video with it, watched it look like a company explainer, and went looking for something that looks like a person filming in their kitchen.
Pick HeyGen if
Pick ClipUGC if
Read from heygen.com/pricing. HeyGen shows a monthly and annual toggle, so the figures below note which one they are.
| Feature | HeyGen | ClipUGC |
|---|---|---|
| Free plan | $0, up to 3 videos a month, no card | Free credits, no card |
| Entry paid plan | Creator, $29 a month, or $24 a month paid annually, 600 credits | Professional, $14.99 a month, 150 credits |
| Next plan up | Pro, from $49 a month, 1,000 credits | Business, $49.99 a month, 600 credits |
| Team plan | Business, $149 a month plus $20 a seat | None. One account, one price |
| Price on the page |
Checked on HeyGen's own website, September 2026. Their promotions change often, so check again before you decide.
| Feature | HeyGen | ClipUGC |
|---|---|---|
| Avatars | Large library plus your own | Make your own influencer |
| Translation and dubbing | ||
| Your app footage in the video | You handle it | Built in, and free |
| Command line and Claude plugin | ||
| Phone app | iPhone and Android |
A command line, a Claude Code plugin and an MCP server, all on the $14.99 plan. Your coding agent can make the videos.
CLI docs on GitHub$ npm install -g clipugc
$ clipugc auth login
$ clipugc characters create --description "..."
$ clipugc videos create --image <lookId> --duration 5
A photo is 2 credits. A 10-second video is 13. Adding your app footage is always free.
$0
free credits to start, no card
$14.99 / month
150 credits every month
Business is $49.99 a month for 600 credits, with story episodes and front-of-queue rendering. See the full plan comparison
On heygen.com/pricing in September 2026: a free plan with up to 3 videos a month, Creator at $29 a month or $24 a month paid annually with 600 credits, Pro from $49 a month with 1,000 credits, and Business at $149 a month plus $20 a seat. ClipUGC Professional is $14.99 a month for 150 credits.
HeyGen is more polished, and that is the point. Polished reads as an advert in a vertical feed. ClipUGC videos are made to look like a person, in a room, talking about your app. Try one free and put it next to a HeyGen export.
Yes. Plenty of teams use HeyGen for the website video and ClipUGC for the TikTok one.
A 5-second clip is 7 credits and a 10-second one is 13. On the $14.99 plan that is about 70 cents and about $1.30.
Everything else is answered on the main FAQ.
Free credits, no card. If it is not for you, you have spent nothing.